Sony will raise the price of the PlayStation 5 in the US by about $50 starting Thursday. The Japanese company faces growing expenses and weaker demand in the gaming industry.
Sony executive Isabelle Tomatis explained in a blog post that the firm is navigating a “challenging economic environment.” All three models of the console will cost more. The Pro edition will now be sold at $749.99.
Tariffs drive up consumer prices
The increase follows tariffs introduced by President Donald Trump on several trade partners, including Japan. These tariffs sparked fears of higher costs for buyers. Tomatis said: “We made the difficult decision to raise the recommended retail price for PlayStation 5 consoles in the US starting August 21.” The base version will now retail for $499.99.
Sony confirmed accessory prices will stay the same and no further regions will see increases at this stage.
Import duties weigh on the market
Importers of Japanese goods in the US currently face a 15% tariff. Earlier this year, Sony already raised console prices in the UK and Europe, citing high inflation and unstable exchange rates.
Competitors responded in a similar way. Nintendo raised the price of the original Switch, with hit games like Mario Kart World now reaching £75. Players criticized the surge in costs. Microsoft also lifted prices for Xbox consoles and accessories in multiple markets.
Global brands react to tariff pressures
Several major companies have warned about tariff impacts in recent months. US retailer Home Depot said this week that import taxes may raise prices on certain products. Finance chief Richard McPhail told the Wall Street Journal: “Tariff rates are far higher now than last quarter. This will cause modest price increases in some categories, though not across the board.”
In July, Adidas revealed tariffs would add €200 million to its costs and confirmed price increases for American customers. Nike lifted prices on select shoes and clothing in May and later estimated tariffs could add around $1 billion to its expenses.
