Reddit has overtaken TikTok as Britain’s fourth most visited social media platform, driven by Gen Z and search visibility.
The platform now reaches three in five UK internet users, up from one third in 2023, according to Ofcom.
Its UK audience has grown 88% in two years, making it one of the fastest growing platforms.
Growth is strongest among users aged 18 to 24, with more than three quarters now visiting Reddit.
The UK is Reddit’s second largest market globally, behind only the United States.
Changes to Google’s search algorithms boosting forum content significantly increased Reddit traffic.
Deals with Google and OpenAI further amplified visibility through AI-generated search results.
Younger users increasingly seek human opinions on topics like parenting, skincare, and sports.
More than half of Reddit’s UK users are women, reshaping the platform’s traditional image.
Sports discussions thrive, with major growth in Premier League and women’s football subreddits.
Reddit Overtakes TikTok in UK as Gen Z Fuels Search-Led Growth
Andrew Rogers
Andrew Rogers is a freelance journalist based in the USA, with over 10 years of experience covering Politics, World Affairs, Business, Health, Technology, Finance, Lifestyle, and Culture. He earned his degree in Journalism from the University of Florida. Throughout his career, he has contributed to outlets such as The New York Times, CNN, and Reuters. Known for his clear reporting and in-depth analysis, Andrew delivers accurate and timely news that keeps readers informed on both national and international developments.
